---
updatedAt: 2025-06-17T21:43:48.000Z
agentTools:
  projectIndex: https://support.kissmetrics.io/llms.txt
---

# Suggested Populations

Here is are some examples of populations that might be useful for SasS, E-Commerce, and Marketplaces.

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th style={{ textAlign: "left" }}>
        SaaS
      </th>

      <th style={{ textAlign: "left" }}>
        E-Commerce
      </th>

      <th style={{ textAlign: "left" }}>
        Marketplaces
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td style={{ textAlign: "left" }}>
        New Monthly visitors
      </td>

      <td style={{ textAlign: "left" }}>
        New Monthly visitors
      </td>

      <td style={{ textAlign: "left" }}>
        New Monthly visitors
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        Monthly/Weekly Trial Signups
      </td>

      <td style={{ textAlign: "left" }}>
        Number of monthly buyers
      </td>

      <td style={{ textAlign: "left" }}>
        Total Sellers
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        Active Trial users
      </td>

      <td style={{ textAlign: "left" }}>
        First time buyers - monthly
      </td>

      <td style={{ textAlign: "left" }}>
        Total Sellers with more than 1 sale - monthly
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        New Paid Users
      </td>

      <td style={{ textAlign: "left" }}>
        Repeat buyers - monthly
      </td>

      <td style={{ textAlign: "left" }}>
        Total Sellers with more than 3 sales - monthly
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        Total Paid Users
      </td>

      <td style={{ textAlign: "left" }}>
        Loyalists
      </td>

      <td style={{ textAlign: "left" }}>
        Active Sellers
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        Monthly Trial Conversions
      </td>

      <td style={{ textAlign: "left" }}>
        Lost loyalists
      </td>

      <td style={{ textAlign: "left" }}>
        Inactive sellers
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        Existing Customer Upgrades
      </td>

      <td style={{ textAlign: "left" }}>
        One & Done buyers
      </td>

      <td style={{ textAlign: "left" }}>
        Repeat buyers - monthly
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>
        At Risk - monthly
      </td>

      <td style={{ textAlign: "left" }}>
        Browsers
      </td>

      <td style={{ textAlign: "left" }}>
        First time buyers - monthly
      </td>
    </tr>

    <tr>
      <td style={{ textAlign: "left" }}>

      </td>

      <td style={{ textAlign: "left" }}>
        Big spenders
      </td>

      <td style={{ textAlign: "left" }}>
        Buyers coming from referrals
      </td>
    </tr>
  </tbody>
</Table>