Call Tracking Metrics

Call Tracking Metrics provides trackable phone numbers for your marketing campaigns. Imagine this scenario:

You place multiple ads in the Wall Street Journal, and you list a unique phone number for each ad, all of which forward to your sales team.

With Call Tracking Metrics, you can find out:

Which phone conversation came from which ad?
Who on your team picked up the phone, and did the caller buy during that conversation?

With Call Tracking Metrics AND Kissmetrics, you can connect the dots between phones calls, website activity, and email opens/clicks. Kissmetrics reports will let you answer:

How do your callers interact with your website after the call?
If deals are not closed over a call, does the person eventually buy through your website, without contacting your sales team?
How much lifetime revenue comes from people who called at some point vs. those who have never called?

Demonstration

Setup

Within your Call Tracking Metrics account, visit the integration page for Kissmetrics.
Enter your Kissmetrics API key.
Watch as information from phone calls is recorded in Kissmetrics.

Integration Details

Event Name	Properties	Identity
Called In	Customer phone number: phone number of person dialing in	Phone number (eg. +18887675477)
	Call recording: a URL that links to the recording of the phone call
	Call duration: duration of the call in seconds
	Call ring time: number of seconds the phone rang
	Call talk time: number of seconds the caller is talking to your team
	Call tracking number: your Call Tracking Metrics number that the caller dials
	Call tracking number label
	Call receiving number: the internal number of the person who picks up the call
	Call receiving number label
	Call source label
	Call status

Frequency of Import

Once each call has been logged in Call Tracking Metrics, data for it is immediately sent to Kissmetrics.

An Example

+18887675477 did an event: Called in which has properties

Customer phone number: +18887675477
Call recording: calltrackingmetrics.com/accounts/AC31fj87364649848e5d08/recordi…
Call duration: 289
Call ring time: 32
Call talk time: 257
Call tracking number: +14159996666
Call tracking number label: Wall Street Journal ad
Call receiving number: +14159758000
Call receiving number label: Sally Jo
Call source label: Print Advertising
Call status: Completed

Aliasing Phone Numbers to Email Addresses

Call Tracking Metrics provides an area to add notes about the caller. They provide a field for you to enter the caller’s email address, if you know it (click the screenshot to expand):

Entering an email address aliases the email to the caller’s phone number, so that events registered under either ID will represent the same person in Kissmetrics. This is key in tying together the call information you receive from this integration to the existing data you already collect online in Kissmetrics.