How do I see where my traffic is coming from?

If you’ve installed our JavaScript Library , then we’ll be recording where people come from to get to your site. Information about traffic sources can be seen across several Kissmetrics properties:

  • Referrer - any site that links to your site
  • Search Engine and Search Terms - includes paid and organic search terms
  • Campaign _ - appears for URLs tagged with UTM variables

You can segment your funnels and metrics using these properties to see where your traffic is coming from.