Suggested Populations
Here is are some examples of populations that might be useful for SasS, E-Commerce, and Marketplaces.
| SaaS | E-Commerce | Marketplaces |
|---|---|---|
| New Monthly visitors | New Monthly visitors | New Monthly visitors |
| Monthly/Weekly Trial Signups | Number of monthly buyers | Total Sellers |
| Active Trial users | First time buyers - monthly | Total Sellers with more than 1 sale - monthly |
| New Paid Users | Repeat buyers - monthly | Total Sellers with more than 3 sales - monthly |
| Total Paid Users | Loyalists | Active Sellers |
| Monthly Trial Conversions | Lost loyalists | Inactive sellers |
| Existing Customer Upgrades | One & Done buyers | Repeat buyers - monthly |
| At Risk - monthly | Browsers | First time buyers - monthly |
| Big spenders | Buyers coming from referrals |