The Kissmetrics Developer Hub

Welcome to the kissmetrics developer hub. You'll find comprehensive guides and documentation to help you start working with kissmetrics as quickly as possible, as well as support if you get stuck. Let's jump right in!

Knowledge Base    

Suggested Populations

Here is are some examples of populations that might be useful for SasS, E-Commerce, and Marketplaces.




New Monthly visitors

New Monthly visitors

New Monthly visitors

Monthly/Weekly Trial Signups

Number of monthly buyers

Total Sellers

Active Trial users

First time buyers - monthly

Total Sellers with more than 1 sale - monthly

New Paid Users

Repeat buyers - monthly

Total Sellers with more than 3 sales - monthly

Total Paid Users


Active Sellers

Monthly Trial Conversions

Lost loyalists

Inactive sellers

Existing Customer Upgrades

One & Done buyers

Repeat buyers - monthly

At Risk - monthly


First time buyers - monthly

Big spenders

Buyers coming from referrals

Updated about a year ago

Suggested Populations

Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.