Suggested Populations

Here is are some examples of populations that might be useful for SasS, E-Commerce, and Marketplaces.

New Monthly visitorsNew Monthly visitorsNew Monthly visitors
Monthly/Weekly Trial SignupsNumber of monthly buyersTotal Sellers
Active Trial usersFirst time buyers - monthlyTotal Sellers with more than 1 sale - monthly
New Paid UsersRepeat buyers - monthlyTotal Sellers with more than 3 sales - monthly
Total Paid UsersLoyalistsActive Sellers
Monthly Trial ConversionsLost loyalistsInactive sellers
Existing Customer UpgradesOne & Done buyersRepeat buyers - monthly
At Risk - monthlyBrowsersFirst time buyers - monthly
Big spendersBuyers coming from referrals