What if you want to track two completely different page designs not just changes in individual elements? For example, you may want to test the effectiveness of two (or more) different landing page designs. There are several ways you can accomplish this:
The advantage of this setup is you can use the Kissmetrics A/B testing logic to assign and remember which variant a user sees. The disadvantage is that different users will see different URLs. Additionally there will be small delay where a user will see a blank page and then your landing page.
In this case you have a single landing page. This landing page then uses an
a hidden div, or
AJAX to load in the content for your selected landing page variant. The code to do this would look very similar to the code in the previous example, except instead of setting the
document.location you’ll set an iframe’s
src attribute or use
AJAX to load in the content.
The advantage of this approach is that you’ll have a single URL for all your different landing page variants, but can still use the Kissmetrics A/B testing logic. However, there will still be a small delay before a user sees the final content.
In this case you determine which variant to show the user
server-side. You can either use your own logic or an existing server-side A/B testing library to do this. In either case it will be the server-side code’s responsibility to make sure the same user sees the same landing page each time.
If you choose this approach you’ll just need to tell Kissmetrics which landing page the user is seeing. Assume you have a server-side variable named
@landing_page_name that contains which landing page variant the user is seeing. It only takes a single line to tell Kissmetrics about this:
The advantage of this approach is that you’ll have a single URL for all of your landing page variants. Additionally there will be no extra delay from when a user lands on the page to when they see the content. The disadvantage is that you’ll have to use your own server-side logic (or an existing library) and then integrate that in with Kissmetrics.
Updated over 3 years ago