Tracking Form Abandonment

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Attention:

This method requires jQuery

Duncan’s post on the brainlabsdigital blog demonstrates how to track form abandonment in Google Analytics. You can adapt the same JavaScript and jQuery code to track each form input as individual Kissmetrics events.

The Code

<script type='text/javascript'>
// Wait for jQuery to finish loading
$(document).ready(function() {
  // For all inputs, trigger an event after the browser loses focus from a field
  $(':input').blur(function () {
    // Check that the visitor entered some information in the field
    if($(this).val().length > 0) {
      _kmq.push(['record', 'Filled Out Form Step ' + $(this).attr('name')]);
      }
    });
  // For radio buttons and checkboxes, .change() works better than .blur()
  $('input:radio, input:checkbox').change(function () {
    _kmq.push(['record', 'Filled Out Form Step ' + $(this).attr('name')]);
    });
});
</script>

This is fairly simple, and the relevant comments are in-line. This also assumes _kmq has already been initialized earlier.

This will trigger a unique event for each form field that is filled out. The events will Filled Out Form Step FORM_STEP, where FORM_STEP is replaced by the Name attribute of each <input>.

Reporting

Once people have successfully filled out the form, you can set up a Funnel Report to look at the micro-funnel of their progression from input to input.

Thoughts

As Duncan says, the code sample is a proof of concept, and we strongly suggest before installing it to your live site, that you test that the events you see are the ones you expect. This is important if you have many different forms to track so that you can anticipate creating more specifically-named events for each form:

• Filled Out Form Step FORM_STEP vs.
• Filled Out Registration Form Step FORM_STEP vs.
• Filled Out Checkout Form Step FORM_STEP